September 16, 2019 • Article
‘Surgery Is Only Part of Our Story’ – Branding Initiative Takes Shape
After nearly a year of research, consultation and consideration, after hearing feedback from approximately 300 members on tone, approach and messaging, the Society for Vascular Surgery is about to begin implementing a branding campaign.
The SVS Executive Board approved referral communication planning and production in July. The Springboard consulting firm will test communications with referral sources and tweak as necessary. The campaign is expected to roll out in the spring, ahead of the 2020 Vascular Annual Meeting.