In this issue:

• “Anatomy of a branding campaign: Making vascular surgery more visible”—how the SVS crafted a strategy aimed at elucidating what it is vascular surgeons do and the longitudinal care they provide (p. 1 and 4)
• The new associate editor for diversity at the Journal of Vascular Surgery tells Vascular Specialist about the thwarted ambitions of her mother’s surgical career and how it helped inspire her own (p. 3)
• The Eastern Vascular Society virtual annual meeting heard some of the latest findings on DCBs, and how they lead to reduced mortality and amputation through four years after femoropopliteal revascularization in a new analysis (p. 11)
• The SVS details the reasoning around both its opposition to—and support for—CMS proposed rules (p. 19)
• Alea iacta est: Respected vascular chief and army veteran Benjamin W. Starnes makes the case for endovascular methods in vascular trauma care in a guest lecture at the Southern California Vascular Surgical Society virtual annual meeting (p. 26)

View the Issue on Vascular Specialist Online