Marketing Your Practice Series, Part 1: Defining Your Competitive Edge

Prepared by the SVS Young Surgeons Advisory Committee

This is the first in a series of practice memos developed to assist vascular surgeons to effectively market their practices.

In order to effectively market a medical practice, define the competitive edge. This is especially critical for new practices, practices moving to a new location, or practices encountering new competition in an established practice. The first step is to define and analyze the competition.

Congress Failed Our Nation’s Health Care Providers by Allowing Massive Medicare Cuts to Take Effect That Will Harm Seniors

Continuing resolution to fund the government disregards need to protect patient access to care. 

WASHINGTON, December 2, 2021 – Congress is on the brink of allowing massive Medicare cuts to go into effect at the start of the new year based on the language of the continuing resolution released today, according to the Surgical Care Coalition. Congress’s failure to address these cuts harms our nation’s seniors and ignores the sacrifices physicians and health care providers have made during the pandemic.  
 

The Society for Vascular Surgery Releases Clinical Practice Guidelines and Implementation Document on the Management of Extracranial Cerebrovascular Disease

The Society for Vascular Surgery (SVS) has released updated clinical practice guidelines accompanied by an implementation document on the management of patients with extracranial carotid artery disease.  Since stroke prevention related to carotid artery disease is of major interest to vascular surgeons, the documents aim to use the existing clinical evidence to ensure patients with atherosclerotic occlusive disease in the carotid arteries receive appropriate treatment and care.