Marketing Your Practice Series, Part 1: Defining Your Competitive Edge
Prepared by the SVS Young Surgeons Advisory Committee
This is the first in a series of practice memos developed to assist vascular surgeons to effectively market their practices.
In order to effectively market a medical practice, define the competitive edge. This is especially critical for new practices, practices moving to a new location, or practices encountering new competition in an established practice. The first step is to define and analyze the competition.