Branding & Valuation

Helping SVS Members Tell Their Comprehensive Story

The Society for Vascular Surgery has created Branding and Valuation resources to help you demonstrate the value your practice delivers in its local market and to enable you to have more effective conversations with referral sources and hospital leadership. 

Branding Valuation

View the September 17th Town Hall: Putting the New SVS Branding Toolkit to Use

View the SVS Town Hall: The SVS Branding Toolkit: How I Use It in My Practice


We are excited to announce the creation of the SVS Branding Toolkit, a robust set of branding tools designed to help you communicate your role in comprehensive vascular care. These tools are available exclusively and at no cost to SVS members. Many can be customized with your practice’s name, logo, information, and even your photos. All can be downloaded for immediate use and professionally printed versions can be ordered online from this toolkit as well.

Click the link below to visit the SVS Branding Toolkit and start customizing and downloading branding tools for your practice today! The initial branding tools include:

  • Branding Downloads, including the SVS member logo and Surgery is only part of our storySM Brand video
  • A Referral Brochure
  • Referral Source Flyers
  • Vascular Condition Flyers
  • Display and Social Media Ads
  • Direct Mail Postcards and More

This is the first set of branding tools; new tools to help SVS members engage with additional referral audiences, hospital leadership, and consumers will be added over time. To provide feedback on the future branding tools, please click HERE

SVS Branding Toolkit Resources

Before logging in to start customizing these branding tools, please review the following guides:

First-Time SVS Branding Toolkit Users

To set up your branding toolkit account, please click HERE and print the initial login instructions

New User Login

Returning SVS Toolkit Users

Once your account is set up and you have reviewed the toolkit resources provided, log into the SVS Branding Toolkit by clicking below:

Returning User Login

We would like to thank the Public & Professional Outreach (PPO) Committee​, under the direction of Joseph Mills, MD, FACS, for leading the branding initiative.


Vascular Surgery is an essential component of a hospital’s overall surgical program and performance.

Often under-valued in the eyes of health system leadership, it is critical that health system leaders understand:

  • Vascular surgery is necessary for a safe operating room environment and has a significant impact on lowering mortality and morbidity
  • Vascular surgery enables many other service lines that are significant revenue generators for a health system
  • Vascular surgery, endovascular and vascular medical care represent significant growth opportunities due to increasing prevalence and incidence nationally

Under the leadership of the SVS Valuation Work Group the Value of Vascular Surgery Report was developed in partnership with Sg2, the premier authority in health care trends, insights, and market analytics.  The report provides objective data compiled from Sg2 and external sources, including analysis of national trends, to measure the importance and financial impact of vascular services to health systems. 

SVS members are encouraged to download the report and summary presentation and use these resources to engage with your hospital leadership.

Distribution to Sg2 member organizations:  On June 25, 2020, the report was released as the featured story in This Week from Sg2 reaching Sg2’s membership of 220 healthcare organizations representing more than 1,600 not for profit, for profit and academic health system providers.  In addition, Sg2 experts and intelligence team will share this document with their members interested in developing or strengthening their vascular program and it will be accessible on the Sg2 website as a resource.

Future SVS member support: The SVS Valuation Work Group and Sg2 are committed to helping SVS members advance vascular surgery at their hospital or health system.  SVS and Sg2 are actively exploring solutions that will provide hospitals and vascular surgeons with the support and resources they need to augment or accelerate local transformation of vascular services.

Tell Us More

Tell us what additional tools will help you have meaningful conversations with referral sources and hospital leadership by clicking HERE

For questions, email